By Peter Christopher Lutta

In this 21st century, we’re living in a fast-paced world where new trends in either technology or fashion keep coming up and we need to go with the flow. We dread the criticism of being called outdated and so we do the best we can to be “styled up.” In the marketing industry, there is a lot of competition on how best companies can promote their products/services and get a market share higher than that of their competitors. This comes with a lot of dedication and hard work and also adopting marketing trends that can produce massive results in terms of conversions and sales. As a marketer who wants to tweak his/her marketing tactics in 2023 and achieve some marketing/business goals, there are 5 marketing trends you can adopt right after reading this article and put them into practice. Let’s take a look at these trends.

Influencer Marketing

Influencer marketing is one of those trends that has been gaining a lot of attention lately in the marketing industry in the past few years and marketers can’t resist adopting it again in 2023. Influencer marketing is a type of marketing that uses endorsements and product mentions from individuals who have a dedicated social following due to their influence, and they’re viewed as experts within their niche. A world-top athlete like Cristiano Ronaldo can be a perfect example of influencer marketing due to his influence, earning more than $115m through endorsements in 2022 alone. Of course, you’re not going to get a person like Cristiano for your influencer marketing strategy but getting someone of influence that fits within your financial boundaries can use his/her loyal followers to increase the brand awareness for your products/services prompting people to try out what you have to offer.

Video Marketing

Video marketing should arguably be the best marketing trend in this article because the human brain processes visuals thousands of times better than text. Knowing such a simple scientific fact should be your green light as a marketer of finding a way to place your product/service in front of your customers by using video as the medium of choice. Videos can range from 30-second ads, vlogs, live videos and even viral videos and more video trends are coming up that you should be on the lookout for. With video marketing, you can make it easy for your customers to understand what your product/service is all about. However, it can be time-consuming while editing and producing some of these videos but easy-to-use video editing apps like CapCut have been introduced to help you edit videos without using a high video production budget.

Conversational Marketing

The term conversational marketing may sound like a new term but it’s also a marketing trend that has been around for some time and it could be good for your business in 2023. Conversational marketing is marketing that engages potential and current customers through meaningful one-on-one conversations across different channels of communication. Perfect examples of this marketing trend are live chat, chatbots, and conversational AI assistants but the examples also extend to social media, phone calls and other messaging apps. Most people will say that marketing is about advertising products but that’s not entirely the case these days. Marketing is also about building meaningful relationships with customers and that can all happen through conversation. Conversational marketing connects with customers on a deeper personal level, creating relationships that eventually lead to conversions and sales. In case you’re to implement a conversational marketing strategy, you need to shift your focus from pushing products to instead provide a customer experience which will make your marketing efforts more relationship-oriented.

Mobile Optimization

Between a laptop and a smartphone, which device do you think people spend the most amount of time on an entire day? I think we all know the answer to that, easy-peasy. People spend a lot of time on their mobile phones to the extent that someone will miss a meal because he/she is watching memes on TikTok. Anyway, the point is, almost everyone owns a smartphone, and more than half of annual online website traffic comes from mobile devices than desktop devices. As a marketer that’s looking forward to increasing on the number of customers for your company in 2023, investing in mobile optimization such as mobile web design or maybe working with email to provide mobile email experiences to your subscribers, I would suggest that you give it a try. With mobile optimization, you will be able to provide a customer experience that will compliment every interaction that a customer has with your brand.

Search Engine Optimization

Search Engine Optimization short for SEO as most people call it, may not be a new trend but it’s a marketing trend that must be on this list for adoption in 2023 because when given enough time and attention, it can produce exceptional results. Search Engine Optimization is the process of improving a site to increase its visibility when people search for products or services related to the site’s products/services in search engines. Investing in SEO can be a shot worth taking because search is often the primary source of digital traffic for brands and also complements other marketing channels. With over 8.5 billion searches that take place every day on Google, make sure that you improve your site for visibility in search engines, so that when your customers are searching for something, they can come across your site which can increase your chances of getting conversions and sales.

In conclusion, don’t let 2023 pass you by without including one of these marketing trends in your marketing strategy as you be patient enough to see the amazing results they will produce for your company.