Marketing

A company thrives by having customers who can buy its products or services. But before these customers are acquired, they were leads at some point and the company was trying to convince them to turn into prospective customers. Attaining leads as part of your sales strategy is the first step and probably the step that […]

When the word branding is mentioned, the first thing that comes to a person’s mind are logos, brand colours, branded T-shirts, banners, flyers teardrops, business cards, and any other physical evidence about your business. All the examples that have been mentioned are not wrong, they are just part of branding but they don’t define what […]

Customer retention is one of the most important practices you can ever adopt in your business. The truth is customers come and go for various reasons and it’s your role to make sure you have loyal customers that can continue buying your products or services which can be a win-win for both the customer and […]

There was a time when social media was solely for connecting with friends, family members and also establishing new relationships with people. But as the world kept evolving, people discovered that they could not only use social media for casual conversations but also use it as an opportunity to market their products & services earning […]