Customer retention is one of the most important practices you can ever adopt in your business. The truth is customers come and go for various reasons and it’s your role to make sure you have loyal customers that can continue buying your products or services which can be a win-win for both the customer and your business. The customer can continually buy from you because he or she trusts your product or service and that can also help to maintain the cash flow in your business.
Below are 5 unforgettable tips that you can start practicing today to ensure that your customers don’t leave for your competitors. Let’s dive into them.
Provide excellent customer service
Customers need to be handled with care like a newborn child. They can easily get irritated in case you have poor customer service and that doesn’t stop them from buying products or services somewhere else. Therefore you need to be polite, positive-minded, and thoughtful when dealing with your customers. Listen to their queries and give feedback straight away. When they buy from you, ensure to send them a thank you note for doing business with you. Simple acts like that can show that you care about your customers and they will feel valued.
Develop new products and services
Customers usually want to try out new products and services from various businesses to meet their needs. In your business, you need to make sure that your customers don’t get so comfortable with what you’re offering because that can lure them to try out other products or services from the competition. Keep them around by developing new products or services that can solve their critical pain points.
Have a Unique Selling Point (USP)
A Unique Selling Point is a characteristic of your product or service that distinctively sets you apart from your competitors. Emphasize this in your advertising so that the customers that are already buying from you can be convinced that what they’re being offered is better than what competitors are offering. Your USP will make you superior in your industry encouraging your customers to have more confidence in your brand and continue buying from you.
Engage in content marketing
Don’t focus on pushing only sales because that will show that you’re only extracting value from your customers in terms of their money which is wrong. Offer value to them as well in return by providing them with free information that can educate them on certain topics in your industry that they didn’t know about. You can write articles, make videos and create social media posts, etc. so that your customers can not only buy from you but also learn something from you.
Personalise your offers
Try and collect data from customers that usually buy from you and know their experience when dealing with your business. The purchase experience of every customer that you might have can enable you to tailor specific products and services that can meet their needs. When presenting these product or service offers to your customers, it’s better to address the customers by their names. Being called by name makes a customer feel valued, and respected, and they will feel like a part of your business entity.
The retention tips above are a good start to retain those customers that have bought from you once or twice and you would want them to buy from you again.